Byrd Delish

Rich Chicks Launches Byrd Delish Brand to Commercial Foodservice Industry

Patented Process Delivers Chicken with Clean-Label, Moisture Lock, and Oil Block, to Demanding Consumers

Gardena, CA (10/01/2024) – Rich Chicks, a foodservice leader since 2009, announced the launch of its new brand, Byrd Delish, to the commercial foodservice market. Byrd Delish is a range of breaded chicken offerings that bring together key functional benefits such as increased heat retention, moisture and flavor with consumer-preferred attributes like great taste, minimal processing and clean-label.

“Byrd Delish is the evolution of a patented process that results in juicier, more flavorful chicken products,” said Michael Schodorf, director of marketing. “We deliver a wide variety of formats with up to 30% less oil absorption and more than 25% less sodium than conventional breaded chicken—without sacrificing taste or texture. Plus, it’s clean-label, so it is free from common allergens like soy, egg and dairy and we eliminate additives like phosphates altogether—attributes that consumers love and look for.”

Until now, Rich Chicks has focused on the demanding K-12 lunch market, developing a nutritious, on-trend product along with processes and support for its customers. Portions are consistently sized and fully cooked, to maximize food safety and make it easy for staff to manage. The patented moisture-lock technology ensures a juicy, satisfying sensory experience for consumers while the oil-blocking technology extends frying oil, lessens waste and allows for shared fryer use. Increased heat retention means a more satisfying consumer experience and ease of product monitoring. A variety of formats and flavor profiles make it easy to customize operator offerings, while culinary crafted recipes provide ideas to differentiate menus.

Click here (https://byrddelish.com/) to learned more about the Byrd Delish line of unique and delicious chicken products.

About Byrd Delish

Byrd Delish, a Rich Chicks brand, is transforming the food service industry one bite at a time with high-quality, clean-label chicken products, made in small batches to ensure better-for-you dining and featuring lightly breaded, non-fritter options with minimal processing and less oil.

Byrd Delish is dedicated to bringing innovation, unrivaled customer service and consumer-appealing breaded chicken to the foodservice industry. As a Rich Chick brand, it shares its parent’s values: to create quality, nutritious food that we would be proud to serve our own families.

MEDIA CONTACT:

Michael Schodorf

Director of Marketing
424.266.9341
[email protected]

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